A conspicuous white box is located at the right side of a particular product detail page on Amazon. This is where the potential buyers can click the “Add to Cart” or the “Buy Now” buttons. Sellers get a significant competitive advantage when they hold that buy box as a seller on Amazon. If you are the seller holding the buy box for a specific product, the buy action by a buyer leads to adding your product into their cart. And, this is the reason you see all that gravity around buy box Amazon sellers can’t resist!
So, although the same product is sold by other sellers too but they are shown a bit less conspicuously. Because the sale goes to the seller with this strategic advantage. A combination of leverage points help Amazon sellers to win the buy box, here are the most important factors:
- Great reviews by buyers
- High observance to Amazon policies
- Higher sales by seller
- Admirable customer support
Beating the Competition
Amazon succeeds when sellers on its platform are competing against each other to satisfy their customers better. This creates an environment of healthy competition that ultimately leads to benefits for Amazon shoppers. The philosophy is quite straightforward, Amazon sellers with aspiration to win the buy box compete against each other and strive to provide their buyers best products and buying experience.
Consequently, the sellers with most stellar stats and higher sales are assigned the buy box. Such a seller appears in a highlighted area on Amazon – and, a sale is always a click away! This reward by Amazon significantly enhances the success potential of the sellers as it traditionally results in much higher sales than the same sellers could make without the buy box.
Awami Can Help You Be the Game Changer
Awami understands the leverage winning the buy box can bring to any seller on Amazon. Buy box changes the paradigm of sales growth. It entails exponential sales growth opportunities due to two major influential factors:
High Visibility and Proximity
Holding buy box for a product means you are situated at a highlighted section on Amazon crucial for making more sales. Buy box sets you apart from other sellers because of your proximity to “Buy Now” which entices customers to close the deal and get their favorite product.
Trusted Positioning
There is no doubt that Amazon shoppers most often presume that whatever is shown at the top or at more visible spots on Amazon carries more chances of being better and superior. As a result, buy box spot holder takes advantage of the genuine trust by shoppers in their products.
Awami buy box experts understand each client has his own outlook and challenging landscape when it comes to helping them win the buy box. We start by evaluating the current health and strength of your Amazon business and formulate efficient objective driven strategy to strengthen the overall success indicators of your Amazon account. Call us today, and get answers for all your questions related to buy box and how Awami consultants can support you win this exclusive seller positioning on Amazon.
Eligibility to Win Buy Box
A great way to start is by checking your eligibility for winning the buy box on Amazon. There are four fundamental conditions you must meet before you set yourself up to compete for buy box for any of your products.
- As an Amazon seller, you must have a professional seller account and not just an individual seller account.
- You need to have a successful sales track record with good stats on Amazon spanning a while.
- Most often boy box is dedicated for new items. So items you sell must not be used in any way.
- Amazon prefers sellers with good inventory management; this is why you should always ensure the product you want to win buy box for is in stock.
How Can I Check My Buy Box Eligibility on Amazon?
To check your eligibility for buy box:
- Log in to your Amazon Seller Central.
- Click on the Inventory tab.
- Select Manage Inventory.
- Click Preferences.
- Locate Buy Box Eligible in the Colum Display.
- From the drop-down menu, select Show When Available.
- Find the particular SKU and look for “yes” in the Buy Box Eligible Column.
Awami Knows Buy Box – Lets Break the Myths
Many Amazon sellers think that fastest way to winning the race to get the buy box is to lower down the prices. They say that it is the easiest way to build high sales growth stats in a short time – true but not so true! Amazon is home to sellers from all over the world. When a sellers or a few sellers cut down prices of a particular product while competing to win the buy box, time comes when selling that item means breaking bottom line. Consequently, prudent sellers are forced out of the race to win buy box for that specific product at all!
This is why Awami takes a wiser approach to helping you win the buy box for your products. In other words, we believe there are no shortcuts to buy box and if anyone is promising to help you win buy box that easy and fast, chances are they haven’t done a sufficient research on DNA of Amazon buy box.
Another misconception is to copycat the price of current buy box holder. This technique works for a short while but it never paves the way for a consistent buy box winning in long term as once again the focus is on just the price of the product.
Awami buy box consultants always suggest taking a holistic approach to winning the buy box, the one that ensures you remain a formidable buy box winner for months and years to come!
Book a free buy box consultation today, one of Awami buy box experts will be glad to share tips that make a positive difference.
The Intelligent Approach to Buy Box
Since Amazon decides to assign and take away buy boxes through great deal of a rational process, the process is not completely robotic. In fact there are lots of factors Amazon takes into account for buy box decisions. Also, different aspects of seller stats are considered for distinct categories of products. However, as an Amazon seller with aspiration to win the buy box for one of your products, you need to know that Amazon generally focuses on following elements:
- Positive feedback
- Fulfillment accuracy
- Shipping efficiency
- Sales volume
- Sales growth
- Inventory management
- Cancellations
- Returns
- Customer support
Amazon consistently improves its criteria for selecting buy box winners to ensure best buyer experience for its shoppers. What may become a part of the factors list above in near future is the dissatisfaction rate for returns – it is the percentile of eligible return requests that weren’t:
- Supported by customer service within 48 hours.
- Declined without a valid reason
Or
- Resulted in a negative feedback by the customer.
Awami Buy Box Expertise
Awami has extensive experience in helping Amazon sellers adopt proven strategies for winning and sustaining buy box advantage. While the list of variables impacting chances to win buy box is long, Awami focuses on the most promising ones. These are the account strength elements that significantly boost seller’s position to achieve this unique leverage.
Contact us today and find out details on how we can assist you to win and keep the buy box for a long time