With almost countless products on Amazon, protecting intellectual property on world’s largest e-commerce hub is important. Brand Registry Program by Amazon on one hand, helps you to ensure protection for your intellectual property, and on the other, it fosters a trusted environment for shoppers.
You have to be mindful that being the manufacturer, distributor or seller of a product doesn’t necessarily mean that you can exercise brand control over the product.
Who Can Apply for Amazon Brand Registry?
Amazon Brand Registry Program is dedicated for those who own trademarks for:
- Products manufactured and branded by them.
- Or
- Products branded and sold by them.
This program is meant to give strengthened control to:
- Manufacturers who want to sell products branded and trademarked by them.
- Private label sellers with brand and trademark ownership.
- Other sellers, resellers and distributors with authorization from the rightful owners of a brand and trademark.
As Amazon is a global platform, you need to have the trademark registered in each country where you seek Amazon Brand Registry enrollment. In case the trademark is not registered in any such country, then you must have a pending application for trademark filed using Amazon IP Accelerator.
Your brand’s trademark must be text-based or it can also be an image trademark with words, alphabets or digits.
The Benefits of Amazon Brand Registry
Once you have your brand registered on e-commerce giant Amazon, you not just ensure accurate representation of your brand but finding and reporting brand violations become a lot easier for you. This leads to overall better protection for your business on Amazon.
Proactive Amazon Help
When you are a part of the Amazon Brand Registry Program, Amazon proactively takes serious notice of your reports made on any false representations of your brand. This helps in protecting the integrity and strength of your brand and products.
Enhanced Control
Brand representation accuracy allows you increased control over your products on Amazon. This ensures that Amazon users only see the correct information related to your brand which ultimately makes your brand more secure.
Search and Reporting Tools
Registered brand owners gain access to unique tools like Image Search, ASIN Search Global Search that make it easier for them to detect cases of possible infringement and report such activities to Amazon.
Predictive Support
These are proactive measures by Amazon that attempt to find and automatically remove potentially improper listings related to your products. This allows your brand to flourish in a protected environment.
Brand Building
Amazon provides excellent brand building and strengthening tools for creating and protecting the distinctiveness of registered brands. Here are some of the major perks you can enjoy with a registered brand.
- A+ Content
Brand Registry Program requires A+ content which makes you stand out on Amazon with uniquely optimized listings. A+ content revolutionizes every aspect of the Amazon content and attracts more traffic.
- Brand Store
When you register your brand with Amazon, you can opt for creating a Brand Store. An online store space for your business boosts your visibility and brand image on Amazon.
- Sponsored Brand Ads
Another great benefit of registering your brand with Amazon is sponsored ads for your brand. Such ads play a significant role in building recognition for your brand and driving more sales.
- Amazon Support
Amazon provides a reliable and prompt seller support to all brands 24/7. This ensures round-the-clock protection for your brand.
Hassle Free Brand Registration Process with Awami
Registering your brand on Amazon opens doors to huge successes. Awami brand experts offer their expertise to help you each step of the way for becoming a part of Amazon Brand Registry Program:
- Initiate the process by applying for Brand Registry on your behalf.
- Facilitate in preparing documentation and proof of your ownership of trademark and brand.
- Verification of your products’ enrollment in Amazon Brand Registry.
- Get Global Catalog Identifiers (GCIDs) assigned for your products.
- Set up all the products under your brand in the Amazon Transparency Program which works as a brand authentication service and protects your registered brand and Amazon shoppers from counterfeits.
- Proactively find and report sellers trying to use any of your products registered under your brand.
- Assist you with ongoing effective maintenance and full utilization of Brand Registry Program.
Awami Brand Protection Consultants
At Awami Solutions, our brand protection experts provide global brand monitoring services. They not only constantly monitor Amazon platform for possible breaches of your brand’s integrity, they use advanced tools to detect potential infringements too. Any violations are reported to Amazon immediately and efforts are made for speedy removal of listings that violate your brand control.
Our Brand Registry Specialists ensure:
- Your control over the unique attributes of branded products remains strong.
- Protection against counterfeits and illegitimate use of your brand.
- Detection, investigation and reporting of brand violations against you.
- Build trust in your brand on Amazon.
Get detailed free consultation on how Awami can help you reap benefits of Amazon Brand Registration Program, call us today.