Over the years Awami Solutions has helped hundreds of clients start and improve their business on Amazon. We take pride in owning copyrights to hundreds of success stories and being associated to a really big happy clients’ family.

The client has been manufacturing and selling leather gloves since 1992 and started an e-commerce business on Amazon in 2017. They sell a wide range of gloves like work gloves, safety gloves, fashion gloves etc.

Client reached out to us with broad base goals to optimize their entire listings. They wanted to attract more traffic and increase the sales.

• Low traffic due to insufficient and improper SEO.
• Poor content and weak product explanations were leading to high bounce off.
• Conflicting product categories and sub categories were creating confusions for shoppers.
• Product data lacked accuracy and consistency.
• Images weren’t fully optimized for effective illustration of products.

• SEO optimize all the listings to attract a broader audience.
• Ensure a user friendly shopping experience.
• Improve product explanations. Make the entire content more factual and appealing to increase conversions.
• Re-arrange product categories and sub categories.
• Optimize images to ensure easy visualization.

The project was assigned to one of our listing optimization teams. The team included experts in following areas of listings improvement:

• SEO and copywriting
• Products
• User Interface
• Graphics

The following well-thought-through action line was implemented by Awami:

• Thorough audit was used to formulate an optimizations roadmap to improve listings.
• A broad market research helped in widening audience targeting.
• Products were placed under the right categories and sub categories.
• A deep keyword research was conducted to find missing powerful keywords.
• A coherent content plan was created for placement of these keywords according to their significance.
• Easy to read SEO optimized content was uploaded with focus on placing strong keywords strategically.
• Compelling titles were formed using the strongest keywords to maximize products’ visibility and click-through-rate.
• Product explanations were written with the perspective to captivate the shoppers and provide them every important detail about the products.
• Enticing call-to-action phrases were inserted to ensure higher purchases.
• Images were edited and optimized to make them more informative and illustrative. Lifestyle and usage elements were highlighted.

Effective SEO revamps led to higher ranking and more visibility for all products. Also, engaging content and optimized visuals played their role in increasing conversions.

The client owns a Kitchen Cutlery business and deals in all types of Kitchen Knives.

The client approached us after running a few ad campaigns without desired results. They wanted expert PPC partnership to increase their sales while managing the ad cost effectively.

• Stiff competition by rivals.
• High ad cost – low RoAS.
• Bounce rate exceeded 60%.
• Conversion rate below 2%.
• Improperly managed ad campaigns.
• Restricted ad visibility and reach.

• Improve ad performance.
• Control ad cost.
• Enhance ad reach and clicks.
• Increase conversions.

Awami Amazon PPC experts started by examining the existing ad campaigns thoroughly. Also, a comprehensive keywords research was implemented. A PPC optimization strategy was devised which featured following improvements.

• Different ad campaigns and ad groups were created for more effective ad cost monitoring and control.
• Long tail and low competition keywords were added.
• Stronger buying intent keywords were targeted.
• A/B testing was conducted to help shift focus on most converting keywords.
• Product pages were also improved to minimize bounce off.
• Manual bidding was performed to keep the cost-per-click at its lowest.
• Negative keywords were added.
• Location and time of display settings were optimized.
• Key performance metrics were observed regularly to implement required changes promptly.

Awami’s PPC helped the client re-shape their ads campaign entirely. Awami PPC experts successfully improved the click-through-rate and reduced the ad cost by focusing on attracting audience with stronger intent to buy. This not led to more conversions but a significant drop in cost-per-conversion.

The client is an online retailer with a diversified range of products related to clothing. They sell leather jackets, leather Vests etc.

This e-commerce client chose our full account management package. They assigned us the duties to plan and implement all day to day, short term as well as long term tasks for successful management of their Amazon business. Their primary expectations were to increase the sales and enhance the brand recognition among a specifically targeted audience.

• Client’s business growth had hit a standstill due to a messy catalog. Product data wasn’t uploaded correctly.
• Listings contained ineffective content without proper SEO. Many high value keywords were missing.
• Titles and descriptions were filled with generically written unenticing content.
• Most images needed optimization to meet audience expectations.
• Multiple PPC campaigns and ad groups were run without proper ad cost control and conversion maximization measures.
• Brand store lacked essential branding and user friendliness.

• Ensure accurate product information showcasing.
• Restructure the product catalog.
• SEO optimization of all listings.
• Creation and placement of gravitating content.
• Optimize visuals.
• Improve PPC ads performance.
• Recreate a fully personalized brand store.
• Increase conversions.

An Awami full account management team with expertise started out by conducting following key ground work.

• Listings Analysis
• Product Research
• Content and SEO Audit
• SEO Strategy
• PPC Audit

Here is how they proceeded further on:

• Most listings were optimized and some were recreated using newly obtained reliable and authentic product data.
• Broad SEO keywords research was implemented to devise a foolproof SEO plan.
• Appealing content was crafted and placed according to expectations of target audience.
• All product titles, explanations and descriptions were re-written according to Amazon SEO guidelines.
• Titles were given special attention to improve click-through-rate.
• Newly discovered powerful keywords were added to different sections of listings according to their potential influence.
• Images without proper editing and enhancements were improved. New images were added to ensure easier visualization for their lifestyle suitability by shoppers.
• Proper monitoring and control tools were enforced at ad campaign and ad group level. A/B testing was applied.
• Non-performing keywords were swapped with new keywords.
• Manual bidding, geo configurations and time of display settings were optimized for efficient PPC cost control.
• Long tail keywords and negative were added to avoid ad spend wastage. Keyword match type was regularly changed in the light of their influence on conversion rate.
• Product pictures were edited and visually enhanced to ensure essential usages and lifestyle appeal factors were conveyed.
• A+ images were created and uploaded according to Amazon guidelines.
• The brand store was entirely revamped to present branded ambiance and personalized layout consonant with target audience preferences.

A well-coordinated full account management by experienced AMZ experts led to increase in traffic and conversions month on month. Intelligent keywords research and listings optimizations were used to increase the organic traffic. RoAS was increased and ACoS improved within first three months.